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biro believes true craftsmanship to be expressed through individuality, passion and style. Born out of a need for originality, it adopts a minimalist approach to timeless design and focuses on premium materials and precise tailoring from artisans in Japan.

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Almost everyone has a hobby that they pick up to divert their attention away from their routine work. Turned a photography enthusiast recently, a customer / friend helped captured some imagery through his own interpretations of the SHOUTEN store.

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Jonas, New York

"And once the storm is over, you won’t remember how you made it through, how you managed to survive. You won’t even be sure, whether the storm is really over. But one thing is certain. When you come out of the storm, you won’t be the same person who walked in. That’s what this storm’s all about." - Haruki Murakami

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Natural and Organic

With what our nature is providing, biro seek to create products with the perfect essence. Drawing from old fashioned ancient techniques, a extended representative of quintessential garment is created. Using natural dyes and organic cotton, these elements get better with each wear. Color graduation will develop into a unique patina and the fabric gets even more comfortable.

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Loopwheel fabric, this is carefully knitted on vintage TSURI-AMI machinery by one of two companies in the world left in Wakayama. Tsuri-ami ki is a term referring to the traditional type of knitting machines that are first used in Japan during the beginning of the 20th century. Referred to as hanging-knitting machines in english, or commonly known as Loopwheel machines. These machines use a special type of 'bearded needles' , which draw in air for gentle knitting. They do not pull and stretch the fabrics unlike most modern machineries. All these factors result in a softer and more responsive fabric made just like a hand-knitted. A relatively slower process, this method of knitting produces superior texture and quality fabric.

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It didn’t take us very long to decide to use this name, but the process of coming to this name was through a lot of hit and misses. biro, a classic term of a ballpoint pen. Born in Budapest, Hungary,[2] in 1899, László József Bíró invented the modern ballpoint pen. This technology was invented back then to make sure that the ink writing dries up faster on paper as oppose to a fountain pen (especially important for users that requires to pen notes, ideas, quickly without having the ink smudged). These pens were also supplied to the Royal Air Force crew of United Kingdom as they work better at high altitude. These days, the biro pen is so commonly used but we almost forgot...

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A trip to Kojima, Japan's Denim Capital where some of the world's finest jeans are produced. Kojima's textile manufacturing history dates back hundred of years. Using mainly vintages machineries known as shuttle looms, resulting in high quality denim fabric with a more durable finished edge, originally referred to as "self edge".

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