JOURNAL

Morning Walk In Yoyogi Koen

It is the change of season, the transition from autumn to winter. An early morning walk in the six degree cold at 6am not only help to keep the mind off the worsening situation of the pandemic in Japan...

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Our Next F. CLASSIC Drop, Striped Linen Shirt.

Our 3rd release under the F. CLASSIC collection. While the constant need to address the issues faced within fashion industry (local / global) is on the rise especially during this pandemic, we find peace with developing and creating products following our brand’s original direction and philosophy.

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It's Time: F. CLASSIC Drawstring Denim

At a uncertain time like this, we take a step back to re-think and re-invent ourselves to bring new products and values that we care about to our friends, customers. 

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Memories Of Summer

“Don't be afraid of your fears. They're not there to scare you. They're there to let you know that something is worth it.”
C. JoyBell C.

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NYC - People | Fuji Neopan

As we wander and explore the streets of New York, we took pictures of the people that our path crossed. We managed to capture a few memorable moments set during the harsh yet charming winter season. Always remembering the lady from the mobile cafe truck sending us good vibes and the hot coffee in the cold mornings. Through our lenses, here is  a series of black and white imageries shot with the iPhone.                                                          ...

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