biro is in its seventh year. We have grown and matured, and have come to the realisation that our brand should embody the spirit, character and humanity that come with growing up in a unique and multi-cultural environment- our home, Singapore.
With that in mind, the new biro’s F. Classic concept is our step-forward to evolve the brand from one that “makes clothes in Japan using traditional machineries and skilled craftsmen” to one that tells the full story behind each product - choice of fabric, its partnership with others and the underlying philosophy.
With the launch of the F. Classic Drawstring Denim, we would like to share the new and elevated philosophy behind biro. Besides adhering to high standard of manufacturing processes in Japan, we would like to bring emphasis to other values such as humanity, inter-personal learning and social awareness and responsibility of the fashion business. Beyond transactions, we look forward to building more meaningful human connections with our partners, suppliers, collaborators and customers.
These are the values we aim to embed into our daily living, or otherwise known as the 3 Fs of the F. Classic - Fundamental, Forever and Future.