Our Commitment
We want to ensure that biro is always known for our reliability and trustworthy products. To constantly maintain a high standard of craftsmanship in all our merchandise. We strive to always be at the forefront of creativity and creation whether is it in craft, design or workmanship.
Our Vision
We aim to develop biro to become an esteemed brand that is sought after internationally, growing to become a brand that is distinctly known for creating quality products for males, timeless and with an ability to transcend generation.
The brand, biro is also known as a ball pen, a writing instrument, translates to the brand desire to convey a message or an emotion. It is the starting point of every idea, every thought, every creative process and means of expression. It is where ideas are formed in that moment before it’s translated to life.
Our Inspiration
Experiences develops our creativity, with varied perspective we value add our creative process with inspirations from the everyday life, the quietness of nature or even the skyscrapers of a city, this wide spectrum gives us room to translate the ordinary into a singular philosophy.
This philosophy is that one should have peace and assurance to enjoy the everyday life. We hope to translate this philosophy by delivering to each individual a unique experience with biro that aims to bring comfort and confidence by inspiring and invoking one’s senses.
Biro products are clean cut and concise, transcending fashion trends and fads, it is timeless and purposeful, breathing a quiet sense of confidence and security to the individual who uses it.