biro 5th Anniversary, A Late Self Introduction

biro 5th Anniversary, A Late Self Introduction

by : kenghow 16th Sep 18
precision tailoring, crafted in Japan.

Hi there, this is kenghow. Together with my brother Kage, we run the Singapore based, Made in Japan, menswear label.

 

This September marks the 5th anniversary of the brand and we would like to take this chance to recap, re-introduce the story and spirit behind it. What kind of a brand is biro?

 

“We have spent 3 years on R&D, before founding the brand.”

 

Maybe Singapore is not exactly the best spot to start a fashion label, but what to do when we simply want to see a change in the industry? Since 2010, when we first decided to start a label, we have travelled across Asia, visiting 10 over factories and fabric mills to do our research. However, the outcome wasn’t satisfactory.

 

After many disappointments, we had our sights turned towards Japan, emailed more than 20 factories and eventually knocking on their doors. This is when we finally come to know of a few smaller factories located in suburban Japan. Despite their size, their clients include Comme Des Garcons, Vivienne Westwood Japan, Levis Vintage Clothing Japan and so on. Back then, we have little knowledge how the industry work. But before we can allow another dejection or failure to put us off, we knew we had to at least give it a shot. We have never looked back or elsewhere since then. That was how we opened doors to Japanese manufacturing.

And of course, not all Made In Japan products are guaranteed excellent. The first sample we received was far from our expectation. This is when kage took from his collection, a pair of high quality Japanese made denim to show it to the factory and expecting more out of them; “Although I am a designer from Singapore, but I demand the products made to match up to the quality of other Japanese fashion labels.”

 

Hence, we continue to search, trial and erred. Spending 3 years on this research and development journey. If you do not have your own insistence, no matter what good tools you possess, they are useless.

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