JOURNAL

Why Did biro Choose To Make Its Products In Japan?

There is constant surge of fashion brands all over the world. While staying relevant, innovative and to some extend competitive. The question of origin and country of manufacturing comes into the picture from time to time. To some, it actually matters.  This is inarguably, the most commonly asked question for biro. To begin with, the fact is we love Japan, the culture, the spirit, the people and the surroundings. It is just like a beautifully painted picture. And we love to drink over business meetings(smile). Chatting with the fabric millers to manufacturers to their friends and families. We want to...

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biro. a brand. a pen. a starting point.

It didn’t take us very long to decide to use this name, but the process of coming to this name was through a lot of hit and misses. biro, a classic term of a ballpoint pen. Born in Budapest, Hungary,[2] in 1899, László József Bíró invented the modern ballpoint pen. This technology was invented back then to make sure that the ink writing dries up faster on paper as oppose to a fountain pen (especially important for users that requires to pen notes, ideas, quickly without having the ink smudged). These pens were also supplied to the Royal Air Force crew of United Kingdom...

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Okayama - The Mecca Of Denim

A trip to Kojima, Japan's Denim Capital where some of the world's finest jeans are produced. Kojima's textile manufacturing history dates back hundred of years. Using mainly vintages machineries known as shuttle looms, resulting in high quality denim fabric with a more durable finished edge, originally referred to as "self edge".

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Showcase - UNDEFINED YEARNINGS

Here comes the time of the year to officially launch biro. Introducing it as a premium menswear label through a detailed narrative process.

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